June 11 was a good example of what can happen when the product, price point, and livestream storytelling all line up. Our main item that day was a Korean imported eyeglass case: compact, practical, easy to explain on camera, and immediately understandable for Chinese shoppers.
The livestream generated RMB 110,340 in GMV, roughly EUR 14,000, with 1,675 orders and 794 paying customers. Almost the full inbound inventory was sold in that one session.
For overseas brands, this is the kind of signal we care about most: not just views, but whether a product can turn live attention into real purchasing behavior.