June 13 was one of those livestreams where the product story landed fast. The main hero was the La Rochere Napoleon-series bee pasta plate, imported by us from Portugal. The shape is easy to show on camera, the bee detail is instantly recognizable, and shoppers understood it as a tableware upgrade without needing a long explanation.
The livestream closed at RMB 152,608 in GMV, with 1,562 orders and 728 paid customers. Most of the La Rochere bee pasta plate stock was gone in a single session.
Another strong performer was the Daide stainless-steel spatula, the same everyday kitchen tool customers can find at City's Super, the premium import supermarket below Shanghai IFC. It finished among the day's top three products, which tells us practical kitchenware can convert just as quickly when the trust cue is already there.