May 13 was a sharp reminder that our audience is not just browsing. The hero product was the Alessia Firenze vegetable-tanned leather bag, imported by us from Italy. It had the kind of quality cue that lands quickly on camera: real leather, Italian make, a clean shape, and a clear reason to buy.
The livestream had only been running for about five minutes, but the available stock was already gone. The session closed at RMB 97,358 in GMV, with 57 orders and 51 paid customers.
The standout signal was GMV per 1,000 views: RMB 259,623.73, a new high for us. For an imported leather bag at this price level to move that fast, it says a lot about the precision of our follower base and the real purchasing power behind it.